Ever get called a SWOT at school?

Maybe the other kids unwittingly saw something “extra” about you. Maybe you were prepared to do just a little bit more. A bit like Reminders etc. – there’s more than meets the eye!

Ok, so as you have probably gathered, Reminders etc. is not just a platform for keeping your contacts all in one place, or a replacement for Outlook.

One of the reasons why Reminders etc. is so popular is because it is a fantastic marketing tool for your business.

Before you plan your marketing, or create any growth for your business we highly recommend you carry out a SWOT Analysis.

A SWOT analysis is an extremely useful tool for understanding and decision making for all situations and businesses.

SWOT is an acronym for:


S


trengths


W


eaknesses


O


pportunities


T


hreats

This outline provides an excellent framework for review the strategy, position and direction of a company or business proposition (or even any other idea on a personal level).

Completing the analysis is a very simple procedure and will really help clarify how you need to move forward. Carrying out a SWOT analysis is great for team building and workshop sessions too.

What makes a SWOT analysis particularly powerful is that, with little thought, you can uncover opportunities that you are well placed to exploit. And by understanding the weaknesses of a business (or a person in fact) you can manage and eliminate/overcome what could otherwise be a real thorn in your side, one which you didn’t know about until too late.

STRENGTHS


What advantages does your organization have?
What do you do better than anyone else?
What do people in your market see as your strengths?
What is your UPS – Unique Selling proposition?

When looking at strengths, think about them in relation to your competitors.

WEAKNESSES


What advantages does your organization have?
What do you do better than anyone else?
What do people in your market see as your strengths?
What is your UPS – Unique Selling proposition?

When looking at strengths, think about them in relation to your competitors.

OPPORTUNITIES


What good opportunities can you spot?
What interesting trends are you aware of?
What do you have that you haven’t yet exploited?

THREATS


What obstacles do you face?
What are your competitors doing?
Do you have bad debt or cash flow problems?
Could any of your weaknesses threaten your business?

In Summary

A SWOT analysis helps you, through the use of its simple framework, focus on your strengths, minimize your threats, ad take the greatest possible advantage of opportunities available to you.

Be realistic and rigorous, apply it at the right level and you will have better clarity on moving forward with your business.

If your customer service is a weakness then Reminders etc. is a must, if your admin is a weakness then Reminders etc. is a must.

Work through your SWOT analysis and see what Reminders etc. can help you eliminate. Click here for more information.

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